There’s no doubt that when traditional television was at its peak, there was no marketing effort quite as exciting as having your own tv commercial. A good tv commercial could make a brand a household name (even better if you had a theme song you could get stuck in everyone’s heads for years to come).
Fast forward to today, and the landscape has shifted from traditional television to streaming platforms, diminishing the allure of TV commercials. Yet, as trends tend to do, everything comes full circle. Enter the era of Connected TV (CTV) commercials – the evolution of traditional TV ads, now more targeted and deeply influenced by viewers’ online behaviors. It’s not just effective; it’s highly customizable.
Say you have two people watching the same movie on Hulu: A twenty-five year old female, and a fifty year old male. When it’s time for commercials to roll around, the 25 year old may get a commercial for an athletic clothing store, where the 50 year old might see a commercial from a fishing gear company. Interesting, right? Now let’s add in the context that the man was planning on going fishing next week and was actively searching for new gear, and that the woman had recently purchased a gym membership and visited the mall in search of new leggings.
CTV targeting mirrors other online advertising methods, such as Google, Facebook, and LinkedIn. We can pinpoint audiences based on a range of interests, habits, life events, and more. This means your ads reach only those most suited to your brand, delivering more value than a traditional TV commercial airing solely based on the viewer’s chosen channel.
CTV takes personalization a step further by learning from ongoing searches and activities. Any device connected to the viewer’s television, often their phone, can recommend the best ads. Viewers can even interact with your ad, boosting the chances of seeing your brand again.
What Do I Need?
-The most important thing for you to have is great video content. You can choose the length of your commercial, but the quality is something we highly recommend investing in. The great thing is once you have a professionally crafted video, you can leverage it across various marketing efforts.
Does It Make Sense For My Business?
-Like any other marketing platform, Connected TV might not suit every business. However, if your company has run traditional commercials in the past, or if you have a service that benefits from the context an image style ad cannot provide, it could be a really great fit. Ultimately, you know your business better than anyone so take some time and assess whether it aligns with your business goals and strategy.
How Much Better Is It Than Traditional TV Commercials?
-When it comes to digital marketing, a lot of times you get what you put into it. Unlike traditional marketing, you have a lot more control over who sees your ads and when. Not everyone will see your commercial, and that might mean less people overall know about your business, but the people who will connect to your message/product/service will see you frequently. The overall outcome is more interested parties and money invested towards the people who just might bring it back to you.
Your business is your livelihood, and it can be a lot more than that too. We want to make sure that you have the right tools in your arsenal and a skilled team to back you up. Reach out to [email protected] to learn more about who we are and what we do for businesses like yours!