At Hookd Promotions, we believe in evolving with the times. After all, your brand is a reflection of who you are—just like our new logo is for us! But why did we decide to make the change? Well, let’s take a quick dive into the ‘why’ behind our refreshed look.
A Fresh Look for a Fresh Perspective
We didn’t just wake up one day and think, “Let’s change everything.” Our decision to update our logo came from an intentional shift in the way we see ourselves and how we want to be perceived by our clients. As we continue to grow, our brand needs to reflect that evolution—modern, bold, and always in tune with our clients’ needs.
Our old logo served us well, but it was time for something that felt more… us. Something that matches our innovative approach to marketing while staying grounded in who we are: creative problem solvers, passionate about helping businesses thrive.
Curious about the full story? Watch Lee Heike share firsthand why we decided to refresh our logo and what it means for Hookd’s future: https://youtu.be/pJ9yfpHX8QY
Collaborative Creativity
Creating this new look was a collaborative effort. We brainstormed, debated, and refined countless versions until we found the perfect one. It wasn’t just about choosing colors or a cool font—it was about encapsulating our journey, growth, and the values we bring to every project.
Want to hear more about the creative process? Watch Jess Whaley, our Production Manager, walk you through the behind-the-scenes process of designing our new logo. https://youtu.be/WyxIN8NZCkQ
The New Look: What It Means
Our new logo is more than a visual update. It represents where we’ve been and where we’re headed. It’s clean, adaptable, and ready to lead us into our next chapter. For us, it’s a reminder that just like the marketing strategies we develop, a logo isn’t static—it evolves as the brand grows.
So, Why Does This Matter to You?
Because we know many of you are at that same crossroads. Whether you’re refreshing a logo or rethinking your entire brand, we’ve been there. Your brand is your first impression, your handshake to the world, and making sure it reflects your values and goals is key.
If you’re thinking about reimagining your brand or logo, let’s chat! We’d love to partner with you on your journey just like we did on ours.