You’ve likely heard that having high quality video for your business can take your advertising to the next level. But if you’re being honest, the time and the energy required can be daunting. The good news is that social media platforms like YouTube and Tiktok are thriving due to their short-form video and are paving the way for that to become a truly effective type of marketing. So what does that mean and how can you benefit from it?
What Is Short Form Video?
Short form video generally refers to any video under 30 seconds. Think TV commercial length and shorter. With the decline in audience viewing retention over the last 5-10 years, it’s more beneficial than ever for businesses to be able to get their message across in a short and sweet way. Short form video has grown exponentially in recent years. It’s a much quicker, efficient, and oftentimes more affordable alternative to traditional video content.
How Do We Do It?
The biggest question is likely: how can we implement this as a company and what does that look like? The great news is that short-form video can be created in a lot of different ways. There’s always the avenue of hiring a professional to come in and create a selection of short videos that your company can use professionally across multiple platforms. The other option is creating these videos in house with your team. Depending on the destination of the video, you can make it as professional or relaxed as you’d like.
How Do We Use It?
So you’ve got these great videos that really showcase who you are as a company and provide amazing value for your customers. Great, now how do you use them? A great option is to have a video on the homepage of your website so that new visitors can get a feel for who you are. You can also then use these videos for promotional purposes, whether it’s at a sponsored event, an advertisement you place online, or even on your company social media channels. The great thing about video is that it is multifunctional, and as long as the information is not time sensitive it can be used for years to come.
What’s The Most Important Thing?
The most important thing to remember when it comes to short form video is that you have a very short window to gain interest from your audience. When there is an endless amount of short videos that they can view at any time, keeping their interest is critical. So no matter what you’re talking about, make sure you grab their attention in the first five seconds. A short engaging video is often more worthwhile than a longer video that doesn’t keep audience attention.
The ultimate goal of any short video should be to entertain and give you the opportunity to show off your authentic brand personality. There are always going to be new paths opening up in the marketing world, but not every one of those paths is right for every business. Regardless, It’s beneficial to understand what’s going on even if you don’t plan to utilize it yourself. Want to learn more about the potential of short-form video? Reach out to sarah@hookdpromotions and she’ll give you some great insight into what that could look like for your business.