One of the coolest things about Digital Marketing is its objectivity. You no longer have to guess what your customers will respond to. You simply run a digital ad on a platform like Google or Facebook, and you’ll see fairly quickly if the beautiful image you thought would work wonders does actually resonate with your customers. How? They either click on the ad or they don’t!
Today we want to share a couple strong-performing image-types that surprised us and our clients. You’ll see in the client examples that these ad types performed well across a broad range of industries!
1 – Images of Your Physical Location
While you might not think the outside of your building would attract attention, people definitely respond to this image-type for many of our clients’ ads. Prospective customers may have seen your building when driving around town and are curious about who you are and what you do. Or, seeing the physical location may provide legitimacy for the business. Either way, because users click on the ads, we know we’ve captured their attention.
2- Photos of You
We know it can be hard to publish photos of yourself in ads to be served on the internet, but the truth is, if you have a service-based business, customers want to see you! They want to know who they’ll be working with, and oftentimes those images stand out and prompt prospective customers to click and learn more.
The digital marketing landscape is constantly changing, and that’s a challenge we love at Hookd. While these types of ads perform well today, we know that could change a week or even a year from now. Keeping up on data-driven trends is our expertise. If you’re ready to learn more, give the team a call. We’re here to help. 715-396-1661