The world is digital. There is no way around it. We’re surrounded by these incredible machines that connect us to people and information like never before. Digital marketing has been the new frontier for quite a while, and regulations and business ethics have been on their own trying to figure out the right balance between being helpful and being overly intrusive. The age of privacy is upon us with new regulations from governmental bodies and the major players, both making moves to create a safer, more privacy-conscious internet.
Many countries like Germany and the United States have had privacy laws on the books since the 1970s. As technology has changed, these laws have had to evolve – and they needed to make it easier for consumers to understand and influence how their data is being used. Apple’s recent iOS update and Google’s clarification of their privacy policy create a shift in the digital marketing world. This dynamic shift has created ripple effects from how you search for information to how marketing reaches you. This provides better data security and gives the user, you, more control over what you see and how your data is used.
But, what does this mean for your business? This means that your digital marketing may need an adjustment – targeting the right people at the right time is going to take some creativity and a thorough understanding of who your customers are. Hookd Promotions has delivered thousands of people to our clients’ websites because our process is based on research and innovation. We pride ourselves on delivering not only amazing results but truly being a partner to our clients. With the right team on your side dedicated to navigating the ever-changing landscape, you can rest easy knowing your marketing will continue to reach the right people in a non-intrusive way.
We will provide you with some tangible strategies you can use to enhance your digital marketing in the coming weeks. If you would like an analysis of your marketing strategy, give us a call (715) 396-1661, consultations are always complimentary!