Signs of Summer

Signs of Summer

It’s been a loooong spring. And considering we live in Northern Wisconsin, that’s saying something! But for three months, the world held its breath and time seemed to stand still, at least for some of us. June 20th marks the official beginning of Summer! So, if you...
What is Empathetic Marketing? And Why Should I Care?

What is Empathetic Marketing? And Why Should I Care?

If you’re anything like me, you might be thinking that empathetic marketing is the reason why all the TV commercials right now are set to piano music and include the phrase “We’re in this together”.  Rest assured, it’s not that. It’s better than that! Empathetic...
Don’t Budget like it’s 1999!

Don’t Budget like it’s 1999!

It’s time to start planning for 2020! Trust me. Don’t put it off. You think you’ve got plenty of time, but before you know it, the Holidays will be upon us, and nobody wants to be saddled with business planning over Thanksgiving weekend. When it comes to planning for...