Connected TV: What is It?

Connected TV: What is It?

There’s no doubt that when traditional television was at its peak, there was no marketing effort quite as exciting as having your own tv commercial. A good tv commercial could make a brand a household name (even better if you had a theme song you could get stuck in...
Why 90 Days is So Important

Why 90 Days is So Important

‘You should run your digital campaign for a minimum of 90 days’ advises our Director of Sales, Sarah Gordee.  Why is that? Well, Sarah didn’t make it up! She’s simply armed with real results and recommendations from our Hookd experts having run campaigns for several...