Digital advertising platforms are constantly changing, and it’s important to stay on top of the latest trends so you can be successful in achieving your goals in the future. Here are some of the key insights we’ve learned this year that have allowed us to keep our clients’ campaigns performing well, even in the ever-changing landscape.
1) Platforms are Changing Even Faster
Facebook and Google have dramatically changed their algorithms in recent months. While they have always made updates, the changes are becoming more frequent. These changes are not being made to penalize your business, but to empower you to reach the right audience. For example, we adjusted our Google advertising strategy and the results have proven you can garner higher clicks, even with lower impressions.
2) SEO Strategy Requires Consistent Effort
With Google making frequent algorithm changes, you have to be vigilant in order to stay on top. If you’re looking to get better results from your SEO strategy and improve your keyword ranking and traffic, then you need an expert to increase your website’s exposure through keyword ranking and optimized content.
3) Video Continues To Be The Dominant Form of Content
According to Socialbakers, Facebook users are uploading 4 billion videos per day. And Instagram’s feed is comprised of 65% video content. Video remains a major form of content for both social and search platforms, with users spending more time watching video than ever before. Video will continue to be an important marketing tool, so make sure your advertising campaign includes video!
4) Digital Advertising Can Be Cost-Effective For Non-Profit Donor Campaigns
Digital marketing campaigns are great tools for nonprofit organizations to share their mission with new potential donors. We‘ve found that you can successfully reach your target audience online and with the right ad creativity, you can drive a lot of traffic to your nonprofit’s website!
Things change quickly in digital marketing and with a partner who knows how to stay on top of it, you can reach your business goals sooner than later. We provide a custom approach – digging into each individual client’s marketing and figuring out what works for their unique business. If you’re looking for someone to go to when you have a question about your digital presence, contact us at [email protected] or 715-249-6331.