In our last post, we shared some powerful stats about blogging (read it HERE). A blog is a great way to help your business grow, but only if people are reading it! Publishing the blog is only the first step so don’t stop there. Make sure people are reading your great content with these 5 free steps you can try this week:
1 – Share on Facebook and LinkedIn Make sure you’re taking advantage of the free opportunity to promote your work on your social media accounts, especially Facebook and LinkedIn! Don’t be afraid to re-post your great content every so often. Organic reach can be minimal and your audience is always growing, so it’s likely that a re-post after a couple months will reach a new audience.
BONUS: Trying boosting your most successful or important blog posts on Facebook to increase your reach. Boosting a post for as little as $20 can have a big impact!
What’s the difference between Facebook posting, boosting, and creating ads? We explain it all in THIS post.
2-Email Send your blog posts out to your email list! Even if you haven’t put together a formal email list yet, you probably have emails of contacts, present clients, and past clients who would be interested in your latest tips.
Want to get more out of your email marketing? Check out THESE tips!
3- Email Signature Include a link to an important blog post on your email signature. Everyone you contact will have easy access to the information you most want to share.
4- Re-purpose Content Blog posts do not have to be one-and-done. Take pieces of the information in the post for stand-alone social media posts. Turn a written blog post into a video, infographic or brochure. There are many ways to leverage your posts for other marketing needs and prevent re-inventing the wheel!
5-Link to the Post Again and Again In keeping with the spirit of re-purposing content, don’t let good articles die by getting buried deep in your blog! Create value for your readers (and help boost your website’s SEO) by linking to related past posts in all your blog articles.
Use these 5 free strategies to promote your work and you’ll have more readers in no time!
If you have questions about how blogging can help your business grow, contact Sarah! [email protected].