by Ethan Kilgore | Mar 19, 2019 | Business, Digital Marketing, Online Presence, Social Media
Everyone wants to have their website appear on the top of Google searches, but how difficult is it really? There are many ways to advertise online. Here we try to breakdown the components of a Search Ad, as well as the targeting strategies behind them. SEARCH...
by Sarah Gordee | Feb 21, 2019 | Business, Digital Marketing, Online Presence
Overview Challenge With the world making the change to digital, many industries, like real estate have had to make major changes to their marketing to meet their audiences. In 2017, 51% of people found the home they bought online (National Association of...
by Angie Jones | Jan 29, 2019 | Business, Digital Marketing, Online Presence, SEO, Website
While you likely have a website for your local business, you might not have a blog. What is a blog? A blog is simply a page on your website where you regularly post original articles, tips, or even videos that are free and provide value to your customers and...
by Sarah Gordee | Jan 22, 2019 | Digital Marketing, Online Presence, Social Media
As someone who talks to business owners every day about their digital strategies, I often get asked this question. Businesses want to be present and to engage through social media, but the best way to do that isn’t intuitive. Many studies have been done on how often...
by Ethan Kilgore | Nov 27, 2018 | Digital Marketing, Online Presence, SEO
You just started a new business and you want to get on Google. First, it’s important to understand the results that appear when doing a search. There are two different types of results that appear on a results page: Organic Results are naturally appearing...
by Bobbie Schreiber | Oct 17, 2018 | Business, Digital Marketing, Online Presence, Social Media
It’s hard to believe, but it’s that time of the year again. We are weeks away from Halloween, then it’s Thanksgiving…and just like that, Boom, we have Black Friday, Christmas and New Years! It can be hard as a small business to compete against...