by Sarah Gordee | Dec 1, 2021 | Branding
It isn’t uncommon for Hookd to be asked the question “What does branding really accomplish? And is it worth it?”. The truth is that we, as consumers, are very in tune with branding, even if we don’t realize it. Case in point. My husband, sort of wondering out loud...
by Jessica Whaley | Oct 28, 2021 | Business, Digital Marketing
You’ve likely begun planning for next year, and you might be wondering how much you should be spending on marketing. This is a common question! Well, one widely-accepted benchmark used across industries is the 5% Rule. In other words, spend approximately 5% of your...
by Sarah Gordee | Nov 10, 2020 | Video
In the world of digital media, video has proven to be super-effective and wildly successful from an ROI perspective. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined! So if you’re...
by Sarah Gordee | Aug 11, 2020 | Branding, Online Presence, SEO, Social Media
Hashtags were first introduced by Twitter back in 2007. Chris Messina is credited with coming up with the idea of using the pound symbol to group related Tweets together. Since then, the idea has grown exponentially and is now used across most social media platforms....
by Hookd Promotions | Jul 21, 2020 | Digital Marketing, Graphic Design, Social Media
What do you picture in your mind when we say “digital marketing”? To be honest, if we asked three people, we’d probably get three different answers and that’s because digital marketing can mean different things depending on your marketing goals. Oftentimes when we say...
