Considering Video? A Few Things to Keep in Mind

Considering Video? A Few Things to Keep in Mind

In the world of digital media, video has proven to be super-effective and wildly successful from an ROI perspective. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined! So if you’re...
What is Empathetic Marketing? And Why Should I Care?

What is Empathetic Marketing? And Why Should I Care?

If you’re anything like me, you might be thinking that empathetic marketing is the reason why all the TV commercials right now are set to piano music and include the phrase “We’re in this together”.  Rest assured, it’s not that. It’s better than that! Empathetic...