by Sarah Gordee | Feb 17, 2022 | Digital Marketing
For businesses that are struggling to hire the workers they need, recruitment and workforce attraction are initiatives that are garnering a lot of attention. But there’s an important difference between the two, and I’m often asked to help people understand what that...
by Sarah Gordee | Dec 1, 2021 | Branding
It isn’t uncommon for Hookd to be asked the question “What does branding really accomplish? And is it worth it?”. The truth is that we, as consumers, are very in tune with branding, even if we don’t realize it. Case in point. My husband, sort of wondering out loud...
by Sarah Gordee | Oct 5, 2021 | Business, Digital Marketing, Online Presence, Social Media, Video
Want your ads to play on TV without paying the high cost of TV advertising? Yes. There is a way to do that! Providing value and being accountable to our clients is something near and dear to Hookd. Every month, we provide our clients with a results report that gives...
by Sarah Gordee | Aug 25, 2021 | Business, Digital Marketing, Online Presence
It’s always interesting to hear what’s top of mind with businesses who are evaluating their digital marketing strategy. As a digital marketing agency, our conversations center around overall marketing strategies and how digital marketing can play an important role. So...
by Sarah Gordee | Jul 28, 2021 | Business, Everyday Life
According to the Old Farmer’s Almanac, the Dog Days of Summer are the 40 days beginning July 3 and ending August 11. This is soon after the Summer Solstice in late June, which of course also indicates that the worst summer heat will soon set in. For those of us...
