by Sarah Gordee | Jan 5, 2021 | Digital Marketing, Resources
I know, I know. Nobody wants to look back at 2020. I get it. 2020 was a storm of a year. But remember that every cloud has its silver lining. And one of 2020’s upsides was in the digital marketing space. Let’s take a moment to look at 2020 from that perspective. The...
by Sarah Gordee | Nov 10, 2020 | Video
In the world of digital media, video has proven to be super-effective and wildly successful from an ROI perspective. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined! So if you’re...
by Sarah Gordee | Oct 8, 2020 | Website
Many times, I find myself having conversations with business leaders who are considering replacing outdated websites or building a new website for their business. This undertaking can be especially challenging for those who aren’t particularly tech savvy. As a result,...
by Sarah Gordee | Sep 9, 2020 | Digital Marketing, Everyday Life, Online Presence
If your answer is “Yes!”, you’re in good company. But before we can launch headlong into 2021, we need to begin planning for it, and from a business perspective, the time to start is now. It might seem like I’m jumping the gun, but trust me, I’m not. Don’t put it off....
by Sarah Gordee | Aug 11, 2020 | Branding, Online Presence, SEO, Social Media
Hashtags were first introduced by Twitter back in 2007. Chris Messina is credited with coming up with the idea of using the pound symbol to group related Tweets together. Since then, the idea has grown exponentially and is now used across most social media platforms....
