by Sarah Gordee | Jun 17, 2020 | Everyday Life
It’s been a loooong spring. And considering we live in Northern Wisconsin, that’s saying something! But for three months, the world held its breath and time seemed to stand still, at least for some of us. June 20th marks the official beginning of Summer! So, if you...
by Sarah Gordee | May 13, 2020 | Business
If you’re anything like me, you might be thinking that empathetic marketing is the reason why all the TV commercials right now are set to piano music and include the phrase “We’re in this together”. Rest assured, it’s not that. It’s better than that! Empathetic...
by Sarah Gordee | Mar 10, 2020 | Digital Marketing
Our communities are in the throes of a significant workforce shortage. State and local governments are focused on it. Economic Development Corporations are focused on it. Community Chambers are focused on it. Businesses are focused on it. This problem has been the...
by Sarah Gordee | Jan 21, 2020 | Digital Marketing, Online Presence, SEO
“OK Google. Find Restaurants Near Me Tonight” According to Google, there has been a 900% increase in “Near me, tonight/today” searches in the last 2 years. It’s critical to understand that these searches are being done with purchase intent. That means someone is...
by Sarah Gordee | Apr 17, 2019 | Digital Marketing, Online Presence, User Experience, Website
Invitations are made. They’re gorgeous. A strategically selected guest list has been curated. All the guests have received a carefully prepared summons that is not only beautiful to look at, but designed to pique curiosity and foster anticipation. It’s all been...
