It isn’t uncommon for Hookd to be asked the question “What does branding really accomplish? And is it worth it?”. The truth is that we, as consumers, are very in... read more →
You’ve likely begun planning for next year, and you might be wondering how much you should be spending on marketing. This is a common question! Well, one widely-accepted benchmark used... read more →
In the world of digital media, video has proven to be super-effective and wildly successful from an ROI perspective. In fact, Diode Digital recently found that online video is a... read more →
Hashtags were first introduced by Twitter back in 2007. Chris Messina is credited with coming up with the idea of using the pound symbol to group related Tweets together. Since... read more →
What do you picture in your mind when we say “digital marketing”? To be honest, if we asked three people, we’d probably get three different answers and that’s because digital... read more →
People can be intimidated when they hear the phrase digital marketing. Whether they feel the technology is over their head or whether they just aren't really sure how to define... read more →
Defining a Brand is difficult and depending where you look, you'll get a different definition. If you said, "A Brand is what I think about when I think of... read more →
Introducing a new webseries from Hookd Promotions! In 30 Seconds: Why Your Logo Shouldn't Be Your Favorite Color When choosing a logo from your company, it is important to keep... read more →