Why Branding Matters

Why Branding Matters

It isn’t uncommon for Hookd to be asked the question “What does branding really accomplish? And is it worth it?”. The truth is that we, as consumers, are very in tune with branding, even if we don’t realize it. Case in point. My husband, sort of wondering out loud...
Why Your Messaging Is Critical…

Why Your Messaging Is Critical…

Have you ever taken a critical look at the messaging on both your physical and digital marketing?  Is it cohesive? And not just that your logo is the same or that your colors match, is your brand getting across the message that you intend?   Here at Hookd Promotions...