The Privacy Shift

The Privacy Shift

The world is digital.  There is no way around it.  We’re surrounded by these incredible machines that connect us to people and information like never before.  Digital marketing has been the new frontier for quite a while, and regulations and business ethics have...
Do Your Online Display Ads Deliver?

Do Your Online Display Ads Deliver?

Display ads can be seen on everything from Google to Facebook to Youtube, so it’s important that your ad looks great and gets clicked.  Whether you or your digital marketing team are creating the online display ad, it’s a big job with many layers. Here are...
Digital Marketing – It’s a Long Game

Digital Marketing – It’s a Long Game

Digital Marketing lays a foundation and then builds upon itself over time, which is why it’s an important piece of any long term strategy for success.  I think we can all agree that your organization’s current clients, and/or friends are people who already know you...
How Well Do You Know Your Target Market?

How Well Do You Know Your Target Market?

You’re probably thinking …. Of course I know my target market! And you do probably have a great picture of the ideal customer who could benefit from your products or services. However, you might not be as dialed in on potential target markets as you think you are....