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3 Things to Consider when Creating a Digital Marketing Campaign

3 Things to Consider when Creating a Digital Marketing Campaign

by Hookd Promotions | May 19, 2022 | Digital Marketing

A digital marketing campaign can be an absolute game-changer for your business. If you haven’t already started to navigate the world of online marketing, you might be asking yourself why it’s any better than traditional marketing. There’s a really great reason why so...
Data Usage Is SkyRocketing, What Does This Mean For Your Business? (Updated!)

Data Usage Is SkyRocketing, What Does This Mean For Your Business? (Updated!)

by Hookd Promotions | Apr 25, 2022 | Digital Marketing, Online Presence, Social Media

All around the world, the internet continues to transform how we connect with others, organize the flow of things, and share information.  In 2021, the number of internet users worldwide stood at 4.9 billion, which means that almost two thirds of the global population...
Recruitment Marketing vs. Workforce Attraction Marketing

Recruitment Marketing vs. Workforce Attraction Marketing

by Sarah Gordee | Feb 17, 2022 | Digital Marketing

For businesses that are struggling to hire the workers they need, recruitment and workforce attraction are initiatives that are garnering a lot of attention. But there’s an important difference between the two, and I’m often asked to help people understand what that...
How Much Should You Dedicate to Marketing?

How Much Should You Dedicate to Marketing?

by Jessica Whaley | Oct 28, 2021 | Business, Digital Marketing

You’ve likely begun planning for next year, and you might be wondering how much you should be spending on marketing. This is a common question!  Well, one widely-accepted benchmark used across industries is the 5% Rule. In other words, spend approximately 5% of your...
Digital vs Traditional Media – Where Should You Invest Your Marketing Dollars?

Digital vs Traditional Media – Where Should You Invest Your Marketing Dollars?

by [email protected] | Oct 21, 2021 | Digital Marketing

“I know times have changed and I know that I need to adjust my marketing efforts accordingly, but I’m not sure what that means or where to start.” If this is something you’ve said to yourself, you’re not alone; in fact, we hear this on a regular basis. What that tells...
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