Let’s begin with some knowledge you probably first heard about 20 years ago… “Your website is your new store front.” 20 years (and a pandemic) later, the same thing... read more →
There are so many ways your business can advertise online. Here we try to breakdown the components of a Display Ad, as well as the targeting strategies behind them. DISPLAY... read more →
How often do you ‘Google’ something? Probably many times every day! From looking for an answer to a question to finding the phone number for a local business, I know... read more →
Ever feel like your brand and your services are the best kept secret, in spite of all your efforts? You’re not alone. It’s a crowded world out there. And it’s... read more →
When we’re creating a digital marketing campaign for our clients, we begin with the end in mind. In other words, we put thought into where our online audience goes once... read more →
Depending on who you ask, gift giving season can range from an anxiety inducing experience to one that is filled with pure delight. But no matter how we feel about... read more →
From events to donation drives to reaching the people you serve, the answer is YES, digital marketing strategies can be very effective for reaching your nonprofit's goals. At Hookd, we’ve... read more →
Are you evaluating your digital marketing and wondering why your ads aren’t getting the same results that they used to? Your audience may be experiencing Ad Fatigue. Ad Fatigue is... read more →
If you’re anything like me, you might be thinking that empathetic marketing is the reason why all the TV commercials right now are set to piano music and include the... read more →
Great business leaders and marketers regularly monitor and update their marketing plans. However, in these rapidly changing times, it’s more important now than ever! So, how do you know if... read more →