Jan
27
While on a recent trip, my family and I were introduced to a native flower that looks purple, but turns bright orange when crushed between your fingers. It leaves a bright orange stain on the fingers that the tour guide says sparks one, universal response… “Cheetos!” It was a pretty...
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Jan
13
Reports are coming in and numbers are hitting you from all sides, the feeling of dread is escalating by the minute. Ok, maybe it’s not quite that dramatic, but the amount of information coming in from your marketing team can be overwhelming. From search engines to social media channels to...
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Jan
05
We like to say that Hookd is as much a research company as we are a marketing company. Digging into the data to make informed decisions and methodically testing and tweaking is what we do every day. With that in mind, here are the top 4 findings that stood out...
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Dec
16
“If you build it, they will come.” Lots of businesses start out this way, from a great idea that is well thought through, developed, and even produced. And while these ideas might be great, a lot of them fail. Why? Because often times, it becomes so much about the idea,...
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Dec
01
It isn’t uncommon for Hookd to be asked the question “What does branding really accomplish? And is it worth it?”. The truth is that we, as consumers, are very in tune with branding, even if we don’t realize it. Case in point. My husband, sort of wondering out loud while...
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Nov
11
As members of both the creative and consulting community, we get to take part in the process of naming businesses and creating identities everyday. It's always an exciting process, but it's also a very serious process. There are a lot of things to consider and explore. When we begin exploring...
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Nov
04
Meta what? When Facebook recently announced the re-brand of their parent company, a lot of us were left confused. Does this mean I’m going to post to Meta instead of posting to Facebook? The short answer is no. So What’s Next? Your app will continue to be called Facebook. The...
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Oct
28
You’ve likely begun planning for next year, and you might be wondering how much you should be spending on marketing. This is a common question! Well, one widely-accepted benchmark used across industries is the 5% Rule. In other words, spend approximately 5% of your sales revenue on your marketing budget. ...
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Oct
21
“I know times have changed and I know that I need to adjust my marketing efforts accordingly, but I’m not sure what that means or where to start.” If this is something you’ve said to yourself, you’re not alone; in fact, we hear this on a regular basis. What that...
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Oct
11
We say we are as much of a research company as we are a marketing company. That’s because data often drives the direction of our marketing efforts at Hookd… and in order to do that, we do lots of research! Being able to measure and use data is a great...
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