Nov
10
In the world of digital media, video has proven to be super-effective and wildly successful from an ROI perspective. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined! So if you’re thinking about using video to promote...
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Nov
04
Creating valuable content is a key to success in the digital world. Valuable content gets viewed more, it gets shared more, and it helps provide positive branding exposure and drive sales. Heck, it’s also fun to create! Meetings where we discuss the creation of high quality videos, blogs, and emails...
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Oct
27
From events to donation drives to reaching the people you serve, the answer is YES, digital marketing strategies can be very effective for reaching your nonprofit's goals. At Hookd, we’ve been thrilled to have the opportunity to work with several nonprofits and are pleased to say that the digital marketing...
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Oct
20
A digital marketing campaign can be a crucial part of marketing efforts for your business. You may be wondering, why should I choose digital marketing instead of traditional marketing? Digital marketing is not only much more affordable, it also holds your business more accountable, with specific tracking and measuring capabilities....
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Oct
08
Many times, I find myself having conversations with business leaders who are considering replacing outdated websites or building a new website for their business. This undertaking can be especially challenging for those who aren’t particularly tech savvy. As a result, I find that our discussions often need to be educational...
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Sep
30
People can be intimidated when they hear the phrase digital marketing. However, since Covid hit the world, it’s become a clear way to reach your audience when they’re at home. Many of us have become a lot more comfortable online. We meet virtually through zoom meetings weekly (if not daily),...
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Sep
23
There’s a reason we love Digital Marketing here at Hookd! Digital campaigns have the power to deliver real, measurable results for our clients. We were thrilled to be asked to produce Workforce Attraction version 2.0 in 2020, following up on the success of our first campaign in 2019 (read about...
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Sep
09
Emojis are a hip and trendy way of communicating without having to use words. They can even enhance the words you do type by providing a more emotional and relatable experience! Have you tried using emojis in your email subject line? Or maybe in your social media posts lately? If...
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Sep
09
If your answer is “Yes!”, you’re in good company. But before we can launch headlong into 2021, we need to begin planning for it, and from a business perspective, the time to start is now. It might seem like I’m jumping the gun, but trust me, I’m not. Don’t put...
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Aug
26
As members of both the creative and consulting community, we get to take part in the process of naming businesses and creating identities everyday. It's always an exciting process, but it's also a very serious process. There are a lot of things to consider and explore. When we begin exploring...
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