Brand Consistency? What does that even mean? By now you know your brand is more than a logo. It's everything that represents your company from the content you create to the people you hire. As a small business it is easy to have your hand in all parts of your... read more →
We hear this one a lot... "We have a lot of emails on hand, but we're not sure how to use them or if email marketing is worth our time? What is the result; will it actually increase my sales?" Our reply is usually, "Well, what are your marketing goals?"... read more →
Defining a Brand is difficult and depending where you look, you'll get a different definition. If you said, "A Brand is what I think about when I think of a company," you're actually not far off. Consider the above graphic depicting several familiar brand logos. You're probably familiar with most... read more →
Understanding the different purposes of websites and landing pages is essential if your business relies on online leads or sales. Knowing when to use each one can help you maximize your business' online potential. If your business currently doesn't use these online methods, now would be a great time to... read more →
Many consumers consider their mobile phones a necessity and your customers are no different! They use them to check the weather, shop online, connect with family and friends, and YES, interact with your brand. From your website, to your emails, to your online marketing, it makes sense to make sure... read more →
Have you ever thought to yourself "I have a really cool graphic idea for my business - If only there was an easy way to get it made..." Well you're in luck, there is! If you're new to the design process and working with a graphic designer, you may... read more →
If you're an active social media user, it should come as no surprise that video is taking over. Did you know that over 8 Billion videos are watched on Facebook every single day?! If you feel overwhelmed when thinking about video, you're not alone! Not surprisingly, 1 in 4 marketers... read more →
A message map takes just a few minutes to complete, but it will give you infinite insight into the needs of your customers AND how to communicate with them! This two-minute video will teach you the basics of message maps and how to create your own. As an added bonus,... read more →
When we design a brand for a new business, or even a brand refresh for an existing business, we talk a lot about what defines that particular brand. We talk about the things that company is best at and what sets them apart from their competitors. But one thing that... read more →
By now you've probably heard that in early January Mark Zuckerberg announced that they will be making major changes to what content will take priority in your Facebook News Feed. You've also probably heard that this is the "Death of small business on Facebook," but seriously people, must we be so... read more →
