Jul
07
Since the early 2010’s, social media has been growing into a giant force in the advertising world. What started as sharing photos with friends and family, or storing your vacation memories digitally, has turned into a multi-billion dollar industry. No matter your product, service, or audience, there’s likely a social...
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May
19
A digital marketing campaign can be an absolute game-changer for your business. If you haven’t already started to navigate the world of online marketing, you might be asking yourself why it’s any better than traditional marketing. There’s a really great reason why so many businesses have transferred their marketing dollars...
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Apr
25
All around the world, the internet continues to transform how we connect with others, organize the flow of things, and share information. In 2021, the number of internet users worldwide stood at 4.9 billion, which means that almost two thirds of the global population is currently connected to the world...
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Mar
17
Let’s face it: Marketing online has become an essential part of running a business in 2022. There’s an overwhelming amount of options, advice, and data being thrown at you. It’s hard to decipher what will actually help you vs. what will end up falling to the wayside while you desperately...
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Mar
10
As a marketing agency, we help businesses expand their brand and reach their ideal customers every day. From print materials to content to paid advertising, we help our clients reach their target customers while maintaining consistency across all touchpoints. How can you establish a consistent brand that translates across all...
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Feb
17
For businesses that are struggling to hire the workers they need, recruitment and workforce attraction are initiatives that are garnering a lot of attention. But there’s an important difference between the two, and I’m often asked to help people understand what that is. Recruitment marketing is probably familiar to all...
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Feb
09
Digital marketing gives us a lot of data! Which is a great thing, but it can also lead to confusion. Impressions, clicks, click-through rate… with all these numbers, how do you know what to pay attention to? Here’s a simple explanation of how to decipher the numbers you’ve got! First...
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Jan
27
While on a recent trip, my family and I were introduced to a native flower that looks purple, but turns bright orange when crushed between your fingers. It leaves a bright orange stain on the fingers that the tour guide says sparks one, universal response… “Cheetos!” It was a pretty...
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Jan
13
Reports are coming in and numbers are hitting you from all sides, the feeling of dread is escalating by the minute. Ok, maybe it’s not quite that dramatic, but the amount of information coming in from your marketing team can be overwhelming. From search engines to social media channels to...
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Jan
05
We like to say that Hookd is as much a research company as we are a marketing company. Digging into the data to make informed decisions and methodically testing and tweaking is what we do every day. With that in mind, here are the top 4 findings that stood out...
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