So you’re wrapping up a great year and wondering where to go from here. How can you grow your marketing and business efforts next year, and what online goals should you even be looking at? These are all great questions to ask yourself, so let’s take a look at simple... read more →
Dec
05
Oct
13
When it comes to SEO (Search Engine Optimization), there’s a lot of information to take in, but we’re here to break it down for you! What is Search Engine Optimization? If you’ve ever talked to someone in marketing and they mention optimizing your website, you were probably left a little... read more →
Sep
02
Chances are that if at some point you wanted to try a DIY project, take up a new hobby, or look up a quick how-to video, you used YouTube. That’s because YouTube is not only the top place to stream video, it’s the #2 search engine in the world! It... read more →
Jul
07
Since the early 2010’s, social media has been growing into a giant force in the advertising world. What started as sharing photos with friends and family, or storing your vacation memories digitally, has turned into a multi-billion dollar industry. No matter your product, service, or audience, there’s likely a social... read more →
May
19
A digital marketing campaign can be an absolute game-changer for your business. If you haven’t already started to navigate the world of online marketing, you might be asking yourself why it’s any better than traditional marketing. There’s a really great reason why so many businesses have transferred their marketing dollars... read more →
Apr
25
All around the world, the internet continues to transform how we connect with others, organize the flow of things, and share information. In 2021, the number of internet users worldwide stood at 4.9 billion, which means that almost two thirds of the global population is currently connected to the world... read more →
Mar
17
Let’s face it: Marketing online has become an essential part of running a business in 2022. There’s an overwhelming amount of options, advice, and data being thrown at you. It’s hard to decipher what will actually help you vs. what will end up falling to the wayside while you desperately... read more →
Mar
10
As a marketing agency, we help businesses expand their brand and reach their ideal customers every day. From print materials to content to paid advertising, we help our clients reach their target customers while maintaining consistency across all touchpoints. How can you establish a consistent brand that translates across all... read more →
Feb
17
For businesses that are struggling to hire the workers they need, recruitment and workforce attraction are initiatives that are garnering a lot of attention. But there’s an important difference between the two, and I’m often asked to help people understand what that is. Recruitment marketing is probably familiar to all... read more →
Feb
09
Digital marketing gives us a lot of data! Which is a great thing, but it can also lead to confusion. Impressions, clicks, click-through rate… with all these numbers, how do you know what to pay attention to? Here’s a simple explanation of how to decipher the numbers you’ve got! First... read more →