As a marketing agency, we help businesses expand their brand and reach their ideal customers every day. From print materials to content to paid advertising, we help our clients reach their target customers while maintaining consistency across all touchpoints. How can you establish a consistent brand that translates across all... read more →
Mar
10
Feb
17
For businesses that are struggling to hire the workers they need, recruitment and workforce attraction are initiatives that are garnering a lot of attention. But there’s an important difference between the two, and I’m often asked to help people understand what that is. Recruitment marketing is probably familiar to all... read more →
Feb
09
Digital marketing gives us a lot of data! Which is a great thing, but it can also lead to confusion. Impressions, clicks, click-through rate… with all these numbers, how do you know what to pay attention to? Here’s a simple explanation of how to decipher the numbers you’ve got! First... read more →
Jan
27
While on a recent trip, my family and I were introduced to a native flower that looks purple, but turns bright orange when crushed between your fingers. It leaves a bright orange stain on the fingers that the tour guide says sparks one, universal response… “Cheetos!” It was a pretty... read more →
Jan
13
Reports are coming in and numbers are hitting you from all sides, the feeling of dread is escalating by the minute. Ok, maybe it’s not quite that dramatic, but the amount of information coming in from your marketing team can be overwhelming. From search engines to social media channels to... read more →
Jan
05
We like to say that Hookd is as much a research company as we are a marketing company. Digging into the data to make informed decisions and methodically testing and tweaking is what we do every day. With that in mind, here are the top 4 findings that stood out... read more →
Dec
16
“If you build it, they will come.” Lots of businesses start out this way, from a great idea that is well thought through, developed, and even produced. And while these ideas might be great, a lot of them fail. Why? Because often times, it becomes so much about the idea,... read more →
Dec
01
It isn’t uncommon for Hookd to be asked the question “What does branding really accomplish? And is it worth it?”. The truth is that we, as consumers, are very in tune with branding, even if we don’t realize it. Case in point. My husband, sort of wondering out loud while... read more →
Nov
11
As members of both the creative and consulting community, we get to take part in the process of naming businesses and creating identities everyday. It's always an exciting process, but it's also a very serious process. There are a lot of things to consider and explore. When we begin exploring... read more →
Nov
04
Meta what? When Facebook recently announced the re-brand of their parent company, a lot of us were left confused. Does this mean I’m going to post to Meta instead of posting to Facebook? The short answer is no. So What’s Next? Your app will continue to be called Facebook. The... read more →