Aug
19
When you think of YouTube, what do you think of? Maybe it’s your go-to place for streaming music, watching SNL clips, or learning step-by-step instructions to fix a leaky faucet. Whatever your motivation, you’re likely very familiar with YouTube. But did you know it’s also an ideal place to advertise?...
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Aug
11
Hashtags were first introduced by Twitter back in 2007. Chris Messina is credited with coming up with the idea of using the pound symbol to group related Tweets together. Since then, the idea has grown exponentially and is now used across most social media platforms. Hashtags allow users to apply...
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Aug
05
You might’ve asked yourself the question “what is a boosted post on Facebook?” or even “what’s a Facebook ad and why would I want to create one?” Well, you’ve come to the right place because we’re going to tell you everything you need to know about Facebook’s posts, boosted posts,...
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Jul
21
What do you picture in your mind when we say “digital marketing”? To be honest, if we asked three people, we’d probably get three different answers and that’s because digital marketing can mean different things depending on your marketing goals. Oftentimes when we say digital marketing, we’re referring to online...
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Jul
14
You’ve heard us talk about the powerful targeting capabilities of Facebook, but today we want to share a really cool feature that you might not know about: Facebook Lookalike Audiences! Let’s explain Lookalike Audiences through an illustration. Say you have a frequent customer named Sally. Sally loves your lawn care...
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Jul
08
There are lots of ways to spend extra free time on your hands when you’re safer at home. Let’s face it, we’ve had a lot of it since March and we’re learning that people from all over the world are spending their extra free time consuming media. One of the...
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Jun
17
It’s been a loooong spring. And considering we live in Northern Wisconsin, that’s saying something! But for three months, the world held its breath and time seemed to stand still, at least for some of us. June 20th marks the official beginning of Summer! So, if you haven’t ventured out...
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Jun
09
Video is king and that certainly rings true on social media. Here are some great ways that some of our favorite brands are using video on their social media platforms. Share your favorite with your friends or family! Let’s start off with Orbit Gum’s video. This video is captioned “That...
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Jun
02
Are you evaluating your digital marketing and wondering why your ads aren’t getting the same results that they used to? Your audience may be experiencing Ad Fatigue. Ad Fatigue is when the people who are seeing your ads have already seen them so much, to the point where they aren’t...
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May
26
It wasn’t long ago we were getting dressed up to enjoy dinner at a table of 10 to support our favorite non-profit, jogging a 5k in a crowded park to raise money for a great cause, and gathering with hundreds of area colleagues to explore industry topics. Obviously those events...
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